Yuzu Space is a talented Collective creating, tattooing and tooth-gemming from their shop-front in Hackney Downs, East London. The studio, comprised of three female artists, creates a safe and wholesome environment for body modification, worlds apart from the traditional tattoo community. Yuzu Space opened its doors in summer 2022 after two years of exploration during lockdown, and has been flourishing ever since.
I developed a youthful and approachable visual identity that feels fun, inviting and compliments each artist’s personal aesthetic. The logo has many variations dependant on application, a juicy colour scheme, a set of fruit-inspired stickers and rich textures for collateral.
Creative Direction — Georgina Leung
Design — Nina Lilliebjerg
Photography — Tamara Tott, Nina Lilliebjerg